Softer. For longer.
Care that rewards patience, not the kind that promises overnight. Made with Korean botanicals, gentle, built to be used for years. QFORET starts where healthy hair does, at the scalp.
The ground comes first.
Born to Grow treats your scalp like the skin it is. A red botanical shampoo and a water to cream treatment, built to clean the ground and care for what grows from it. Clean roots, soft hair, a quiet cedarwood calm.
Meet DAHN-7. Say it dahn-seven.
At the heart of everything we make is a Korean herbal complex we call DAHN-7. Dahn is an old Korean word for red, the color of remedy. Seven core herbs, grown rather than synthesized, carried into every formula.
Three things, made to be used every day
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QFORET Born to Grow Shampoo, 500ml
See the shampooA deep botanical red, from gardenia fruit, not dye. SLS free, pH 5.06, made for the scalp before the strands.
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QFORET Born to Grow Treatment, 250ml
See the treatmentClear to cream. Scalp to ends. A water to cream rinse off treatment with ten herbs and a cool menthol finish.
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QFORET Hydrating Gel Cream, 70g
See the gel creamOne step, once a day, made to do a lot without asking a lot of you. PhytoMucin from okra, lotus root, and yam root. One product, and that is the whole face routine.
Made by people who study plants for a living.
QFORET is the daily care brand of QGENETICS, a Korean biotech company founded by Professor Mun Seog Chang of Kyung Hee University's College of Korean Medicine, formerly a researcher at Harvard Medical School. Herbal tradition on one side, molecular biology on the other. Our job is to bring both into a bottle you use on a Tuesday morning.
Soft Aging
We call it Soft Aging.
Most care wants to make you younger. Your skin is not a problem to be solved. Soft is how we work, gentle and botanical. Aging is the part we stopped fighting. What you get back is not a younger face, but a calmer, more comfortable one, the way it felt before skincare became a competition.
Things you can check
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Made in Korea
Developed and made in Korea under QFORET specifications.
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1% for the Planet
A member since 2023. One percent of everything we sell goes to environmental nonprofits, every year.
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Where to find us
Amazon in the United States, and Kazakhstan and Central Asia through an exclusive partner.
Partners
For buyers and distributors.
We work with retailers, salons, and distribution partners bringing Korean scalp care to their market. Tell us where you are and what you carry, and we will send our introduction within a day.
Comfort is not a reward. It's a baseline.
QFORET. Return to Comfort.